Introduction To digital marketing

What is Digital Marketing

Any form of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with “conventional marketing” methods like direct mail, billboards, and magazine advertisements. Oddly, traditional marketing is frequently grouped with television.
Digital marketing, often known as online marketing, is the marketing of businesses utilising the web and other digital messaging services to reach potential clients. As a promotional strategy, this encompasses text and visual communications in additional to email, social networks, and web-based advertising.

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